Matrix Group partnered with Road Runners Club of America (RRCA) to launch a redesigned Web site which includes full integration with MatrixMaxx. The goal of the redesign was to increase RRCA’s membership by appealing to a broader audience, while maintaining its brand identity. In addition, RRCA wanted an updated member database, allowing RRCA staff to easily manage membership recruitment and renewals, update the calendar of races, and keep the directories current.
Matrix Group:
- Redesigned RRCA’s new site to reflect the vibrancy of the organization and running community.
- Created user profiles that guided the design and development process with an understanding of who the visitors are, as well as their needs and motivations.
- Developed a navigation structure and site design that highlights RRCA’s member benefits, programs, services, events and races.
- Integrated the new Web site with association management software MatrixMaxx, making it possible for staff to manage the association’s back-office and for running clubs and members to post their events to the Web site, use the Find a Coach directory, and renew their membership.
