Matrix Group partnered with the Pulmonary Hypertension Association (PHA) to launch a redesigned Web site. The goal of the redesign was to create a Web site that conveys PHA’s mission-to find ways to prevent and cure pulmonary hypertension through community support, education, advocacy and awareness. In addition, it was imperative that the new site design focused on effectively communicating the right information to each type of PHA’s diverse audience of medical professionals, patients and their families, volunteers and donors.
Matrix Group:
- Created a user-focused navigation that directs visitors to specific areas on the Web site based on their needs, motivations and online behaviors.
- Collaborated with PHA staff on a rework of the site’s content to ensure each page’s key messages and calls to action were clearly defined.
- Seamlessly integrated PHA’s public-site with a third party database vendor, so when the redesigned site was launched, PHA had immediate access to all of their data.
