by Joanna Pineda Posted on September 25, 2009
Matrix Group collaborated with the Sheet Metal Contractors Association (SMCA) and Sheet Metal Workers Local 19, to create a microsite. With the launch of the site, SMCA and Local 19 hope to help stimulate the region’s construction industry and create green jobs for their members, as well as educate the Philadelphia and Delaware Valley communities on the importance of HVAC systems to improve indoor air quality and reduce energy use.
Our work included:
- The creation of a new brand that unifies the local sheet metal industry under one umbrella. The brand incorporates key elements the mission of this joint effort.
- A microsite specifically wrapped around the campaign, featuring green projects as well as reinforcing SMCA and Local 19’s expertise in HVAC.
- An implementation of a content management system (CMS) to help keep the site fresh and up to date.
Visit Green HVAC Solutions
Related Articles
Is GenAI Jeopardizing Your Brand Authority? Posted on June 24, 2026 What happens when ChatGPT, Gemini, or Claude use your organization's research to answer a question but cite someone else instead of you? As AI answer engines become the front door to information, associations need a strategy for AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI visibility to ensure their expertise remains visible, authoritative, and properly attributed. A couple of...
Using AI to Power Smarter Membership and Marketing Strategies Posted on April 8, 2026 Let me be blunt: if your AI strategy is focused on writing blog posts faster, generating social captions, or drafting catchier emails, you’re thinking too small. Yes, AI can absolutely help with those things. And yes, it can save your team time, but that’s not where the real value is. The real opportunity lies in using AI to rethink how your...
Reflections and Predictions: What Associations Should Be Thinking About in 2026 Posted on January 8, 2026 Every January, I like to reflect on the previous year and consider what the coming year might hold for associations, nonprofits, and Matrix Group. This year, I did something different. I invited a few of my amazing team members at Matrix Group to join me on our podcast, Associations Thrive, to talk about the major trends they saw in 2025 and...