by Joanna Pineda
Posted on February 11, 2011
Matrix Group partner, Grocery Manufacturers Association (GMA) is the leading voice for food, beverage and consumer product companies and serves many audiences in communicating the interests, research and publications developed by staff and also helps its members produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation. GMA partnered with Matrix Group and Rational 360 on a website redesign and implementation. Rational 360 created the information architecture and design, while Matrix Group implemented a new content management system and integrated the website with GMA’s membership database.
Matrix Group and Rational 360 work features:
- News and information organized by topic, including Product Safety, Health & Nutrition and Preserving the Environment.
- A unified member experience for members who previously had to use multiple passwords to access content on two websites (GMA merged with another organization several years ago), and multiple, separate e-commerce applications. Today, visitors use one username and password to access ALL resources and members seamlessly gain access to protected content and discounts.
- Complete integration with GMA’s back office. Member profiles are changed instantly, purchased are processed in real-time, and all registrations are automatically saved to GMA’s association management software, MatrixMaxx.
Visit the Grocery Manufacturers Association Website.
Related Articles
-
Be a Host with the Most
Posted on December 2, 2022
What happens in the first 30-90 days of a member’s journey with your organization matters. Really matters. Because it’s during those first few days, weeks, and months that your new member decides to engage with you in a meaningful way. They made the decision to join. Download the Guide | View more Guides
-
Budget for Communications and Marketing When Proposing New Initiatives
Posted on August 14, 2022
Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. At the end of the conference, there was an Open Forum, during which select speakers took questions from the in person and...
-
How to Make Your Remote Culture Work: Coworking and Virtual Water Coolers
Posted on June 15, 2022
Text to speech free is above. Text to speech with Polly is below. Using Joana neural voice. [tta_listen_btn] Listen to this article I've been thinking a lot about work 3.0 and how to make sure that my company continues to foster collaboration and create social capital, even though we're all remote. I found this great article in Forbes by Dr. Gleb...
