by Joanna Pineda
Posted on March 15, 2013
Food Allergy Research & Education, Inc (FARE), is a nonprofit organization based in McLean, VA, that works on behalf of the 15 million Americans with food allergies, and was formed in 2012 as the result of a merger between the Food Allergy & Anaphylaxis Network and the Food Allergy Initiative. FARE aims to ensure the safety and inclusion of individuals with food allergies and to pursue a cure.
FARE wanted to unify its brand, its mission, and its message under FARE, and to increase engagement with their members and the public.
Here’s what we did:
- Interviewed FARE leadership and members, including researchers, educators, parents and individuals living with food allergies, to ensure we had the most up-to-date, pertinent information to share.
- With FARE, researched the websites of FAAN and FAI to determine how to most efficiently merge the site’s taxonomy and functionality.
- Created new branding for FARE, uniting the themes of food, health care, and education.
- Crafted a clean, user-friendly design for the new website, organizing the vast amount of information in an intuitive way, simplifying the experience for all visitors.
Visit the redesigned site at www.foodallergy.org.
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