CSAE 2025: MOMENTUM – CEO Joanna Pineda Speaking
Joanna Pineda is excited to attend and speak at CSAE 2025: Momentum, October 23rd at the Victoria Conference Centre in Victoria, BC. Joanna will be joined by Tara Puckey, Executive Director at the Radio Television Digital News Association (RTDNA), and Silvia Quevedo, Executive Director at Lamaze International.
Preventing Burnout: Real Solutions for Retaining Your Most Valuable Asset—Your People
For associations, where mission-driven work often means high expectations and lean resources, burnout threatens everyone from junior employees to the C-suite. As leaders, we focus on delivering member value, but what happens when the people driving that mission—our staff and leadership—are overwhelmed and disengaged?
Join this engaging panel session featuring association executives who will share their real-world experiences, challenges, and successes in addressing burnout and supporting their teams. Topics will include strategies like normalizing real vacations with systems that ensure workflow continuity, integrating mental health resources into healthcare benefits, and leveraging anonymous surveys to uncover and address sensitive issues without stigma.
Whether you’re managing a remote, hybrid, or in-office team, you’ll leave with actionable steps to protect your most valuable resource—your people. By focusing on their well-being, you’ll retain top talent, enhance engagement, and build a workplace culture where everyone, including leadership, can thrive.
About the Presenters
Joanna Pineda is CEO and Chief Troublemaker of Matrix Group International, Inc., a digital agency that works primarily with associations and nonprofits to help them increase membership and generate revenue. They do it by identifying each client’s most important customer and member journeys and then making them amazing. Their portfolio is web, mobile, social and virtual/hybrid meetings.
Tara Puckey, MBA, FASAE, CAE, CMP is the Executive Director at the Radio Television Digital News Association (RTDNA) and the RTDNA Foundation. Prior to her position at RTDNA, she served as the Society of Professional Journalists’ (SPJ) Interim Executive Director, Associate Executive Director and Membership Strategist. Throughout her career, Tara has trained more than 3,000 journalists and nonprofit professionals in effective leadership and worked with countless associations and journalism organizations to build strategic plans for a successful future.
Silvia Quevedo has over 20 years’ experience in association executive management and currently serve as executive director for National Association of Healthcare Access Management (NAHAM), a client of Smithbucklin, professional services and association management company . She previously served as director of practice guidance and research for the Association for Professionals in Infection Control and Epidemiology (APIC) and as associate director of academic affairs and research education for the American Speech-Language Hearing Association‘s (ASHA). Silvia is a certified association executive (CAE) and has served in a number of association leadership and volunteer roles at ASAE, Association Latinos and is a proud Diversity Executive Leadership Scholar (DELP). Prior to working as an association executive, Silvia worked clinically as a medical speech-language pathologist with adult neurogenic speech, language and swallowing disorders. She also served as clinical faculty at University of the District of Columbia as well as Gallaudet University. She received a BA in Humanities from Providence College and a MS in Clinical Speech Language Pathology from the University of the District of Columbia.
