IFEBP 72nd Annual Employee Benefits Conference: CEO Joanna Pineda Presenting “Communicating With Plan Participants—Case Study Examples of Success”
Matrix Group International, Inc., CEO & Chief Troublemaker, Joanna Pineda is excited to present a session on, “Communicating With Plan Participants—Case Study Examples of Success” at the IFEBP 72nd Annual Employee Benefits Conference, happening in New Orleans, LA, and virtually, Sunday, October 25 – Wednesday, October 28, 2026.
Joined by Katy Gozalka, Ph.D., CEBS, CEO of the Heartland Health & Wellness Fund, their session will be held in Room 291 on Monday, October 26, 2026 from 2:45 PM – 3:45 PM, and Room 391 on Wednesday, October 28, 2026 from 7:30 AM – 8:30 AM.
They will discuss:
- Bridging language barriers
- Driving utilization of existing offerings
- Being creative while fulfilling legal obligations
Learn more about the 72nd Annual Employee Benefits Conference, and Register Now!
About the Presenters
Joanna Pineda is CEO and Chief Troublemaker of Matrix Group International, Inc., a digital agency that works primarily with associations and nonprofits to help them increase membership and generate revenue. They do it by identifying each client’s most important customer and member journeys and then making them amazing. Their portfolio is web, mobile, social, MatrixMaxx AMS and AI solutions.
Joanna is an author, keynote speaker, blogger, and podcaster. Her staff and clients call her Chief Troublemaker because she likes to ask a lot of questions, think outside the box, challenge reality, and tackle the hard issues so stuff gets done. She is passionate about the user experience, aka the member or customer journeys.
Katy Gozalka currently serves as the chief executive officer of the Heartland Health & Wellness Fund. She assists with the day-to-day administrative health plan operations to over 30,000 plan participants. Gozalka exhibits broad knowledge in employee benefit plans, Taft-Hartley multiemployer plans, ERISA self-funded plans, mergers, benefit communication and wellness programs. She began her career with the Michigan UFCW Unions & Employers Health & Welfare Fund in 2013, working her way up to chief executive officer. During her time, she obtained several designations and awards, including the Michigan Governor’s Healthy Workplace Award in 2015 and 2016. In December 2021, Gozalka obtained her Certified Employee Benefit Specialist® (CEBS®) designation from the International Foundation of Employee Benefit Plans and the Wharton School of the University of Pennsylvania. She currently serves on the VSP National Advisory Board. She graduated from Michigan State University with a bachelor of arts degree and from Wayne State University with her master’s degree in kinesiology. Gozalka then went on to obtain her doctor of philosophy degree in public health from Walden University, specializing her research in motivation and sociodemographic factors in community health.
