The International Association of Chiefs of Police (IACP) is the world’s oldest and largest nonprofit membership organization of police executives, consisting of operating chief executives of international, federal, state and local agencies of all sizes. As part of a national recruitment effort, IACP and the Bureau of Justice Assistance tasked Matrix Group International with creating a new “Discover Policing” Web site to help attract more recruits to this exciting field.
The Web site is designed to overcome stereotypes about careers in law enforcement, demonstrate the skills and experiences available, and create excitement about the profession. Through a striking design, a CMS that lets IACP staff update the site without knowing any html skills, pages that have been optimized for search engine indexing and viral options (send to a friend, social bookmarking), the new Web site is already generating rave reviews among law enforcement agencies, parents, counselors and potential recruits.
