by Joanna Pineda
Posted on June 13, 2008
The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 220 companies are members of the association, including many well-known brand names.
For its latest partnership, Matrix Group assisted DSA in implementing a consumer site and a blog. Matrix Group helped DSA analyze its users and audiences which translated to better navigation and information architecture for the new site. The entire Web site and blog are powered by an open-source content management system, implemented by Matrix Group.
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