Matrix Group partnered with Design Cuisine a recognized D.C. Metro area catering company to design and launch a corporate blog, www.insidedesigncuisine.com. The goal of the blog was to create a new platform for Design Cuisine to market its services to future prospects, connect with its target audiences and remain top of mind as the premier catering company for every type of event – from weddings, inaugural luncheons and movie premiers to small dinner parties. Design Cuisine’s unique style and marketing initiatives played a key component in the development and design process of the blog.
Matrix Group:
- Created a simple, user-focused navigation and layout, so visitors can easily find information, view photos on events and comment on posts.
- Integrated the blog with photo sharing site Flickr, including a “tortellini slide show” to highlight Design Cuisine’s beautiful food presentation, team of talented chefs and innovative menu ideas. The photos also provide visitors with a behind the scenes look at the 60 chefs, and staff members who work to perfect each event.
- Collaborated with Design Cuisine’s staff to ensure the messaging and appearance of the blog were consistent with Design Cuisine’s existing Web site and brand identity.
