Does Your Staff Know What Your Company Does?
Posted on July 30, 2009
A couple of weeks ago, I called Harris Teeter to order a Thomas the Tank Engine birthday cake for my soon-to-be 5 year old son. The conversation went something like […]Category: Blog
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Is GenAI Jeopardizing Your Brand Authority?
A couple of weeks ago, I called Harris Teeter to order a Thomas the Tank Engine birthday cake for my soon-to-be 5 year old son. The conversation went something like […]
How Many Times Do I Need to Pay For This Song?
Posted on July 28, 2009
I love Rock Band for the PS3. A friend lent his set a couple of weeks ago to me and my husband and we’ve been enjoying learning how to “play” […]
Measuring the ROI on Social Media Initiatives
Posted on July 23, 2009
I met with a group of CEOs this morning and social media came up in conversation. More than several members of the group wondered if a social media strategy is […]
An Office Buildout Is Just Like a Web Site Redesign
Posted on July 21, 2009
Matrix Group is getting close to moving to its new space at 2711 Jefferson Davis Highway in Arlington (Crystal City), VA. This is the first time that we’re doing a […]
What’s Your Elevator Speech?
Posted on July 16, 2009
I moderated a strategy meeting yesterday and a redesign kick-off meeting this afternoon. During both meetings, I started the discussion with a simple question: what’s your elevator speech? It sounds […]
Celebrating 10 Years With a Microsite
Posted on July 14, 2009
We did it! We launched a microsite for the Matrix Group 10th anniversary! It took us several months and a whole lot of research, but we did it. Why create […]
Your Web Site Is Done, Now Who Owns The Design Files?
Posted on July 9, 2009
A client whose Web site we recently implemented asked us to make changes to their Web site. What is normally a routine request turned into a major affair. The problem? […]
Beer and Cream Cheese SCRUM
Posted on July 7, 2009
Last Thursday, the MatrixMaxx team celebrated a successful SCRUM sprint with a beer and cream cheese party. So what do beer and cream cheese have to do with software development, […]
Will Social Networks Trump Traditional Networks In The Future?
Posted on June 30, 2009
One of the people I’m following on Twitter (who shall remain nameless) recently commented: “Prefer getting updates from my friends via Twitter. Much more efficient and I don’t need to […]
Is Cloud Computing In Your Future?
Posted on June 25, 2009
Cloud computing is hot, hot, hot. Early this year, PC World predicted that cloud computing would shape up as a big trend in 2009. We all know Amazon as a […]