Using UTM Codes for Better Google Analytics Reporting
Posted on June 5, 2016
Learn how to use UTM codes in Google Analytics to track campaigns, organize data, and see exactly where your traffic is coming from.Category: Blog
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Is GenAI Jeopardizing Your Brand Authority?
Learn how to use UTM codes in Google Analytics to track campaigns, organize data, and see exactly where your traffic is coming from.
The Great Banana Bread Experiment: Are People Really Reading Your Emails?
Posted on June 2, 2016
A couple of weeks ago, I sent out an important message to my entire staff about IT support. We had recently put in some technologies to make it easier for […] Web Accessibility and Keeping Others in Mind
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Website accessibility has been on my mind recently. A few years back, one of the biggest trends on the web was subtlety. Medium gray text on light gray backgrounds, super-thin […]
Make Sure You Have Good Inputs Going Into Your Google Analytics
Posted on April 28, 2016
I was in a meeting with a client last week and he complained that their Google Analytics (GA) reports just aren’t that useful. I asked why, and he said, “GA […]
Does Your Website Need a Redesign or Refresh?
Posted on April 21, 2016
A couple of weeks ago, I attended a meeting with a client who was interested in redesigning their website. “Why?” I asked. The site looks pretty good, the site is mobile-friendly, […]
Why I Traded in My Black Belt for a White Belt
Posted on April 4, 2016
A couple of weeks ago, I took the plunge and signed up for HapKiDo. HapKiDo is sometimes called the “anti-martial art” because it emphasizes deflection and leverage. HapKiDo techniques use […]
What Does Kung Fu Panda Have To Do With a Performance Review Process?
Posted on February 16, 2016
A couple of months ago, I was on YouTube, and I came across a trailer for the upcoming “Kung Fu Panda 3“. The opening lines are by Master Shifu, who […]
Web Design Can and Should Be CMS-Agnostic (and why we love WordPress more and more)
Posted on January 22, 2016
Here at Matrix Group, we use a variety of platforms and frameworks to build client applications. On the content management system (CMS) side, we really like Sitefinity and WordPress for […]
Why Your House, Office, and Website Need a Refresh and Spring Cleaning Every Year
Posted on January 13, 2016
A couple of weeks ago, I held a Town Hall meeting with my staff to discuss office space. Our office lease is expiring in less than 2 years, so our […]
Why Your Organization Needs a Mobile App Strategy
Posted on December 30, 2015
Starting early this year, I have been urging clients to consider a mobile app. Not just a responsive website, which should be a given these days, but native iOS and […]