…and why should associations care? Here’s a rundown on what AEO is, and how it will help you show up as the answer in AI, voice, and zero-click search results.
Summary: Answer Engine Optimization (AEO) is the strategy of structuring your content so it becomes the direct answer to specific questions people ask through Google and voice assistants like Siri or Alexa. It builds on strong SEO practices and helps your content show up when there’s only room for one answer. For associations, AEO is a powerful way [...]
After five months of testing AI note-taking tools, Matrix Group discovered that the right tool is only part of the solution. Fathom worked well but didn’t match our workflows, so we built a custom GPT that better fit our needs. Still, adoption lagged until we refined the process, simplified formatting, and gathered ongoing feedback. Real value came when [...]
CEO Joanna Pineda and I have a running joke that whenever we see “delve” and “embark” used in the same paragraph (even better if it’s the same sentence) we wager a lot that AI was involved in the drafting.
If you've been using AI tools like ChatGPT for content creation, you’ve probably noticed this, too. [...]
The holiday season has arrived, and with it comes Matrix Group’s annual techie gift guide—packed with ideas straight from our team! Whether you’re shopping for a gadget-loving coworker, a nature enthusiast, or that one friend who’s always freezing, these staff-approved picks are fun, practical, and sure to bring a smile. Who knows? You might even find a little [...]
2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.
Looking for a few easy upgrades that are light on the budget but will start you off strong in 2023? Matrix Group Creative Director Alex Pineda and Lead Front-End Developer Jaime Quiroz have suggestions for a few simple upgrades and updates you can make that will improve your user experience, give you more accurate data, and help you [...]
