Episode 164 • 11/20/2025

Rebecca Achurch, Gretchen Steenstra, Jill Treby, and Joanna Pineda talk about Championing Women and AWTC Advance 2025

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How can your association foster inclusive, empowering spaces that go beyond professional development to create real human connections?

In this episode of Associations Thrive, host Joanna Pineda sat down with three Association Women Technology Champions (AWTC) leaders:

They discuss:

  • The founding and 5-year growth of AWTC as a community for women passionate about technology and leadership in associations.
  • Why “champions” is a verb in AWTC’s name and what it means to be one.
  • The evolution of AWTC’s signature event, Advance, and how it blends networking, learning, and personal development.
  • How the Situation Room format during Advance fosters fast, impactful problem-solving through diverse perspectives.
  • AWTC’s unique, inclusive membership model: free to join, with optional donations, and no barriers to entry.
  • A growing recognition and awards program that celebrates women doing excellent work at all levels, not just lifetime achievers.
  • AWTC’s commitment to access and belonging, including scholarship rates and no-cost virtual programs.
  • The critical role of male allies and volunteers in supporting AWTC’s mission.
  • How local groups (like in Chicago and Denver) are forming organically, expanding AWTC’s reach.
  • Their excitement for 2026: expanded programming, deeper engagement, and a sustainable model that empowers volunteers to lead.

References:

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About Associations Thrive

Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. 

We believe that every association has a unique mission and unique story that demonstrates how they’re serving their members, impacting their industry, and ultimately changing the world. Every guest is an association Chief Executive, Executive Director or President. We’re here to help amplify their stories so all associations can learn and thrive, together.

If you and your organization have a great story,  apply to be on Associations Thrive!