Available on 
#Professional Society , #Trade Association
#Technology
#Technology
What is the mood of association executives in 2025? How are Associations utilizing AI to power their organizations?
In this special episode of Associations Thrive, host Joanna Pineda is joined by colleagues from Matrix Group International, Inc.: Dave Hoernig, Vice President of Software Engineering, Jessica Parsley, Director of Project Management, and Tanya Kennedy Luminati, MatrixMaxx Product Manager. They look back on the trends they’re seeing in the association space. They discuss:
- How the mood among associations is cautious and uncertain, with many waiting to see how year-end dues renewals, product sales, and event registrations pan out.
- Budget planning for 2026 is underway, and how most organizations are projecting lean years, but many remain hopeful and continue planning.
- How associations are prioritizing technology integrations to connect their AMS, LMS, CRM, community platforms, and advocacy tools.
- How careful planning, frequent communication, and realistic budgeting lead to successful integration projects.
- How associations want their websites to tell the story of their industry or profession to the public, policymakers, and potential members.
- The importance of storytelling in recent website redesigns, including The Fertilizer Institute’s “Why Fertilizer” section and the American Counseling Association’s “Learn About Counseling” navigation item.
- Associations are cautiously implementing AI tools, such as read-aloud functionality, chatbots, and AI-powered search, while being mindful of privacy and costs.
- How preparing content for AI answer engines similar to SEO, but with key differences. Associations must focus on having indexable content, page summaries, and FAQs that answer commonly asked questions.
- How many associations are experiencing CEO transitions.
References:
- Matrix Group Website
- TFI’s Why Fertilizer
- ACA’s What is Counseling?
- An example of read aloud functionality using AI
