by Joanna Pineda
Posted on February 15, 2012
The American Society of Addiction Medicine is a professional society representing approximately 3,000 physicians dedicated to increasing access and improving the quality of addiction treatment, educating physicians and the public, supporting research and prevention, and promoting the appropriate role of physicians in the care of patients with addictions.
The redesign of ASAM’s website was an opportunity to position ASAM as the authority on addiction medicine; foster education and awareness to physicians who encounter addiction on a daily basis and encourage more physicians to specialize in the field.
Matrix Group:
- Created a modern design that demonstrated ASAM’s mission as the leading voice on addiction medicine.
- Developed a robust taxonomy and wireframesby indentifying the site’s visitors and their anticipated behaviors through user personas and the site’s overall goals.
- Implemented the website in the Sitefinity content management system (CMS)for staff to maintain the website.
- Integrated the site with the member portal allowing members to access the physician directory, maintain their information, purchase publications from the online store and more.
Visit The ASAM Website.
Related Articles
-
Be a Host with the Most
Posted on December 2, 2022
What happens in the first 30-90 days of a member’s journey with your organization matters. Really matters. Because it’s during those first few days, weeks, and months that your new member decides to engage with you in a meaningful way. They made the decision to join. Download the Guide | View more Guides
-
Budget for Communications and Marketing When Proposing New Initiatives
Posted on August 14, 2022
Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. At the end of the conference, there was an Open Forum, during which select speakers took questions from the in person and...
-
How to Make Your Remote Culture Work: Coworking and Virtual Water Coolers
Posted on June 15, 2022
Text to speech free is above. Text to speech with Polly is below. Using Joana neural voice. [tta_listen_btn] Listen to this article I've been thinking a lot about work 3.0 and how to make sure that my company continues to foster collaboration and create social capital, even though we're all remote. I found this great article in Forbes by Dr. Gleb...
