The American Society of Addiction Medicine is a professional society representing approximately 3,000 physicians dedicated to increasing access and improving the quality of addiction treatment, educating physicians and the public, supporting research and prevention, and promoting the appropriate role of physicians in the care of patients with addictions.
The redesign of ASAM’s website was an opportunity to position ASAM as the authority on addiction medicine; foster education and awareness to physicians who encounter addiction on a daily basis and encourage more physicians to specialize in the field.
Matrix Group:
- Created a modern design that demonstrated ASAM’s mission as the leading voice on addiction medicine.
- Developed a robust taxonomy and wireframesby indentifying the site’s visitors and their anticipated behaviors through user personas and the site’s overall goals.
- Implemented the website in the Sitefinity content management system (CMS)for staff to maintain the website.
- Integrated the site with the member portal allowing members to access the physician directory, maintain their information, purchase publications from the online store and more.
