by Joanna Pineda Posted on December 4, 2009
Matrix Group worked with Accession Point to design and launch a blog for CEO Jill Stelfox. As a recognized consultant, Stelfox wanted a platform to share her blunt insight on how to help companies and CEO’s take their businesses to the next level.
Matrix Group work includes the following:
- Designed a blog that reflected Accession Point’s identity, as well as captured Stelfox’s personality
- Incorporated a content management system (CMS) to allow Stelfox to update her content on a frequent basis
- Assisted on content development, ensuring posts were effective and worked well on the Web
- Added a “share” function, allowing visitors to share Stelfox’s blog posts through social networking/bookmarking sites
Visit the Accession Point Blog
Related Articles
Is GenAI Jeopardizing Your Brand Authority? Posted on June 24, 2026 What happens when ChatGPT, Gemini, or Claude use your organization's research to answer a question but cite someone else instead of you? As AI answer engines become the front door to information, associations need a strategy for AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI visibility to ensure their expertise remains visible, authoritative, and properly attributed. A couple of...
Using AI to Power Smarter Membership and Marketing Strategies Posted on April 8, 2026 Let me be blunt: if your AI strategy is focused on writing blog posts faster, generating social captions, or drafting catchier emails, you’re thinking too small. Yes, AI can absolutely help with those things. And yes, it can save your team time, but that’s not where the real value is. The real opportunity lies in using AI to rethink how your...
Reflections and Predictions: What Associations Should Be Thinking About in 2026 Posted on January 8, 2026 Every January, I like to reflect on the previous year and consider what the coming year might hold for associations, nonprofits, and Matrix Group. This year, I did something different. I invited a few of my amazing team members at Matrix Group to join me on our podcast, Associations Thrive, to talk about the major trends they saw in 2025 and...
