Why is Facebook so Addictive?

by Joanna Pineda Posted on August 13, 2009

Asleep At The Computer I called a friend last Sunday to say hello and her husband said she was deep in Facebook, and had been for several hours. Several hours! This is a woman who holds a challenging job, has an 18-month old, and even has hobbies on the side. Facebook for several hours? And I know she’s not alone.

Facebook says that it has 250 million users, of which 120 million login once a day, and spend 5 billion minutes doing “stuff.”  Just what what are we all doing on Facebook and why is it so addictive? Here are my thoughts:

Lev Grossman from TIME Magazine says that Facebook is for old fogies and he might be right.  My nephew and niece seem to be abandoning the platform coz oldies like me are flocking to Facebook.  Dan Fletcher writes about teens dropping Facebook when their parents ask to friend them.  But for now, there are millions of us happily spending time on Facebook each day.

How about you?  Are you on Facebook?  How much time do you spend on it each day?  And what do you find addictive about it?

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