An Executive Director’s Guide to Getting the Most Out of Your Next Conference
by Joanna PinedaPosted on August 8, 2017
I recently had coffee with Carol Singer Neuvelt, Executive Director of NAEM. NAEM is a professional association that empowers corporate leaders to advance environmental stewardship, create safe and healthy workplaces, and promote global sustainability.
Carol says that one of NAEM’s biggest member benefits is its peer-led educational program, during which members share what they’ve done at their companies.
“How do you make sure members get the most out of these conferences?” I asked Carol.
Turns out Carol has three rules for getting the most out of a conference and she doesn’t hesitate to remind her members of these three rules at every turn.
Learn something. This sounds so obvious, but how many of us decide to learn something? Carol says that if we go into each session with an open mind and a keen intention to learn at least one thing, the conference will be a success.
Participate in the conversation. Carol says passively attending a conference is not enough. We should ask questions during sessions, interact with the speakers and attendees during the breaks, post comments on social media, and otherwise make our voices heard.
Make a friend. This is my favorite pro tip from Carol. She’s basically telling us to get off our phones and make a new friend. At lunch, during dinner, at breakfast, during a reception. Introduce yourself, explain what you do and why you’re at the conference, and look for ways to connect with others.
I loved these tips so much, I had to share. They’re so obvious and yet so wise and so needed. I hope you’ll think about these tips as you head out to your next conference and encourage your staff and co-workers to do the same.
What happens when ChatGPT, Gemini, or Claude use your organization's research to answer a question but cite someone else instead of you? As AI answer engines become the front door to information, associations need a strategy for AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI visibility to ensure their expertise remains visible, authoritative, and properly attributed. A couple of...
Let me be blunt: if your AI strategy is focused on writing blog posts faster, generating social captions, or drafting catchier emails, you’re thinking too small. Yes, AI can absolutely help with those things. And yes, it can save your team time, but that’s not where the real value is. The real opportunity lies in using AI to rethink how your...
Every January, I like to reflect on the previous year and consider what the coming year might hold for associations, nonprofits, and Matrix Group. This year, I did something different. I invited a few of my amazing team members at Matrix Group to join me on our podcast, Associations Thrive, to talk about the major trends they saw in 2025 and...