by Joanna Pineda Posted on January 1, 2014
The Aerospace Industries Association (AIA), based in Arlington, VA, is the voice of American aerospace and defense, representing its members, partners and stakeholders in all levels of industry and government.
AIA wished to modernize their website in order to make information more accessible to members and policymakers, highlight the sectors their members operate in, and educate the public about AIA’s policies and initiatives.
AIA teamed up with Matrix Group to turn their vision into a reality. Here’s what we did:
- Conducted a thorough review of the previous AIA site, identifying where the most effective changes could be made, both visually and functionally
- Updated the navigation and developed wireframes
- Redesigned the look and feel of the website so that it presents the association and the industry as the bold and dynamic industry that it is.
- Implemented the new site in the Expression Engine content management system.
- Undertook a large-scale migration of AIA’s vast library of content and resources
View the redesigned website.
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