by Joanna Pineda
Posted on January 2, 2013
Gibraltar Associates, a leading public relations agency, partnered with Matrix Group to create a video for the National Association for the Advancement of Colored People (NAACP) as part of the NAACP’s initiative to combat HIV in the African-American community.
To kick off their campaign, the NAACP wanted to create a dynamic, powerful video that addresses faith leaders in African communities across the nation. The NAACP is working with the Black Church to encourage faith leaders to rally their parishioners to take a stand against the HIV/AIDS crisis.
Gibraltar Associates partnered with Matrix Group to create an inspirational video. Here’s what we did:
- Created a video that addresses this national epidemic, and also evokes a sense of urgency and encourages African Americans nationwide to combat HIV in their communities.
- Constructed a video that layered the animations, inspirational music and powerful voiceover talent
- Created and incorporated a series of animated infographics adapted from the still images and statistics provided by Gibraltar Associates.
- Integrated the online video into the national initiative’s multi-faceted campaign.
Watch the Video
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