Episode 186 • 06/25/2026

Phil Goldfeder, CEO of AFC, on Responsible Financial Innovation, Creating a Standards-Based Association, and Staying Warm and Fuzzy

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#Trade Association
#Advocacy , #Conferences and Tradeshows , #Membership Recruitment , #Technology

How do you help an industry innovate at breakneck speed while ensuring consumer protection, trust, and regulatory compliance? And what role should an association play in bringing competitors, regulators, and innovators together to shape the future of an emerging industry?

In this episode of Associations Thrive, host Joanna Pineda interviews Phil Goldfeder, CEO of the American Fintech Council (AFC). Phil discusses:

  • How AFC has grown from roughly 25 members to more than 175 members and partners, while maintaining a retention rate above 95%.
  • Why AFC intentionally brings fintech companies and banks together under one roof, creating collaboration rather than competition.
  • How AFC differentiates itself as a standards-based organization that embraces regulation, compliance, and consumer protection.
  • Phil’s career journey from public service, including roles with Chuck Schumer, Mayor Michael Bloomberg, and the New York State Legislature, to banking and association leadership.
  • How Hurricane Sandy exposed the need for innovation in insurance and financial services and helped shape Phil’s professional path.
  • Why Phil believes association leadership is remarkably similar to elected office: both are fundamentally about service, engagement, and impact.
  • How AFC creates “safe spaces” where member CEOs can openly discuss challenges, best practices, and emerging business models.
  • AFC’s advocacy efforts to educate policymakers and regulators on fintech innovations such as Buy Now, Pay Later and Earned Wage Access programs.
  • How AFC’s annual summit maintains an intimate, collaborative atmosphere even as attendance has grown dramatically.

References:

About Phil Goldfeder

With nearly two decades of experience at the intersection of the public and private sectors, Phil Goldfeder currently serves as Chief Executive Officer of the American Fintech Council (AFC), a leading industry association representing responsible financial technology (fintech) companies creating critical access to safe and affordable financial services. AFC, comprised of the nation’s largest fintech companies, fosters innovative, transparent, and responsible products that promote competition, consumer protection, and financial health, inclusion, and equity. AFC is committed to robust industry standards, with a focus on consumer protection and regulatory compliance, in addition to advocating for and embracing appropriate government regulation.

Before joining AFC, Goldfeder served as Senior Vice President of Global Public Affairs at Cross River, a financial institution and technology infrastructure provider that offers embedded financial solutions. In this role, Goldfeder founded the Online Lending Policy Institute (OLPI) and has been a leader in shaping the new financial services landscape since early 2015. At the onset of the COVID-19 pandemic and the passage of the CARES Act in March 2020, Goldfeder helped lead the Cross River team to mobilize internally and offer a streamlined and automated system to provide more than $12 billion in PPP funding to the most vulnerable small businesses in every state, as well as additional short-term relief efforts to communities in the company’s footprint and beyond.

He previously served as an elected member of the New York State Assembly representing diverse neighborhoods of Queens, N.Y. After most of his district was devastated during Superstorm Sandy, Goldfeder lead recovery efforts with a specific focus on partnering with the banking and insurance industry to help rebuild his community and reform outdated policies. He was the author of transformative banking and insurance modernization legislation and was also a key legislative leader on a diverse array of issues. Prior to his election, he served as a senior advisor to Senate Majority Leader Chuck Schumer (D-NY) and New York City Mayor Michael Bloomberg.

Phil’s career in public service and expertise in leadership, crisis management, as well as his ability to enact positive change and develop deep relationships with diverse leaders on both the local and national levels, has put him at the forefront of innovation across banking and technology industries. He is an active industry leader as he engages policy makers and regulators, provides thought-leadership, and is frequently invited to speak on panels, roundtables, and conferences globally on banking, technology, financial literacy, and the new financial services landscape.

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About Associations Thrive

Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. 

We believe that every association has a unique mission and unique story that demonstrates how they’re serving their members, impacting their industry, and ultimately changing the world. Every guest is an association Chief Executive, Executive Director or President. We’re here to help amplify their stories so all associations can learn and thrive, together.

If you and your organization have a great story,  apply to be on Associations Thrive!