UST Education’s Membership & Marketing Symposium: CEO Joanna Pineda Presenting

Join us at UST Education’s Membership & Marketing Symposium, a virtual-only event on Thursday, March 5th. Thought leaders and subject-matter experts will dive into how associations can drive Membership Engagement and Growth.

Matrix Group CEO & Chief Troublemaker Joanna Pineda is excited to present on Using AI to Power Smarter Membership and Marketing Strategies from 11:15am-12:15pm.

Using AI to Power Smarter Membership and Marketing Strategies

AI is already reshaping how associations do the work they’ve always cared about: connecting people and industries, telling stories, and driving meaningful engagement. And it’s helping them do it in record time! While that speed opens up real opportunity, it also forces new strategic choices.

In this session, we’ll cover both the AI tools associations should be paying attention to and how to use them in day-to-day membership and marketing work AND how your overall strategy needs to change because of them. For example: How do you take advantage of working at scale while still maintaining your authenticity, credibility, and trust? How does your content strategy need to shift so your organization shows up as a source when AI is answering questions for your members? When does AI help create better, more responsive experiences, and when is a human touch still essential? You’ll leave understanding not just how to use AI, but how to rethink your membership and marketing strategies in response to it.

In this session, you’ll learn how to:

• Understand how AI is changing membership and marketing strategy, not just speeding up the work
• Identify which AI tools are worth paying attention to and how associations are using them
• Identify where strategy needs to shift in response to AI

Learn more about UST Education’s Membership & Marketing Symposium, being held virtually. 

We hope to see you there!