Episode 146 • 07/03/2025

Dr. Celia Zamora, ED of ACAPT, on Member Engagement, Global Expansion, and Building a New Vision

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#Trade Association
#Boards and Governance , #Conferences and Tradeshows , #Membership Recruitment

How do you honor the legacy of a founding executive and also bring  innovation, structure, and new energy to an organization? How can associations build strong member relationships, especially during leadership transitions?

In this episode of Associations Thrive, host Joanna Pineda interviews Dr. Celia Zamora, Executive Director of the American Council of Academic Physical Therapy (ACAPT). Celia discusses:

  • How ACAPT is a trade association representing over 270 graduate-level physical therapy programs across the U.S.
  • How physical therapy as a profession continues to grow due to factors like an aging population and new trends like “pickleball injuries.” 
  • Celia’s nontraditional path to becoming an association CEO, including her PhD in Applied Linguistics.
  • The impact of ASAE’s Diversity Executive Leadership Program (DELP) on her career trajectory.
  • How she navigated the transition as ACAPT’s second-ever Executive Director, honoring the founding leader’s legacy while introducing structure, processes, and accessibility.
  • The listening tour she embarked on with members, including conversations with those who did not renew membership, to improve transparency and communication.
  • ACAPT’s upcoming Education Leadership Conference, which marks the beginning of the next decade for the organization under new leadership.
  • Plans to expand ACAPT’s global presence and foster international partnerships in physical therapy education.

References:

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About Associations Thrive

Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. 

We believe that every association has a unique mission and unique story that demonstrates how they’re serving their members, impacting their industry, and ultimately changing the world. Every guest is an association Chief Executive, Executive Director or President. We’re here to help amplify their stories so all associations can learn and thrive, together.

If you and your organization have a great story,  apply to be on Associations Thrive!