ASAE Annual 2025 – Private Equity’s Ripple Effect: Strategically Preparing Your Association for a New Era
CEO Joanna Pineda is excited to lead an Expiration Lab Session on “Private Equity’s Ripple Effect: Strategically Preparing Your Association for a New Era” at the 2025 ASAE Annual Meeting, happening in Los Angeles August 9-12th, 2025.
Joanna will lead a panel discussion with leading association executives, held in Room 404 AB on Tuesday, August 12th from 9am-10am.
Private Equity’s Ripple Effect: Strategically Preparing Your Association for a New Era
Private equity is rewriting the rules of the industries our associations serve. With billions pouring into acquisitions and mergers, companies are consolidating, priorities are shifting, and the drive for efficiency and ROI has never been higher. The impact is multifaceted: companies are merging, thus reducing members; companies are cost-cutting by reducing staff and canceling memberships; and mega firms are creating their own educational programs, eliminating the need for association education and certifications. And that’s just the tip of the iceberg.
Unpack the profound ways private equity is impacting your membership numbers, member values, and member services. We will discuss how to:
- Track this economic trend
- Measure the impact of private equity in your space
- Align your strategy with this evolving landscape
- Keep your association indispensable.
Private equity is more than an industry trend—it’s a transformation that requires associations to evolve. You’ll walk away with insights and strategies to help your association not only keep up but lead in this new era.
LEARN MORE ABOUT THE ASAE ANNUAL CONFERENCE
We hope to see you there!
About the Presenters
Joanna Pineda is CEO and Chief Troublemaker of Matrix Group International, Inc., a digital agency that works primarily with associations and nonprofits to help them increase membership, generate revenue, and thrive in the digital space. Joanna’s staff and clients call her Chief Troublemaker because she likes to ask a lot of questions, think outside the box, challenge reality, and tackle the hard issues so stuff gets done. She is passionate about the user experience, aka the member or customer journeys.
