Matrix Group International

Month: April 2013

  • Fiverr

    Fiverr

    Need something done? On Fiverr, people post gigs they are willing to do for $5. Graphics, marketing, etc. For $5, you can have a girlfriend on Facebook for a day. Hilarious.

  • Life Lessons From Tae Kwon Do

    Life Lessons From Tae Kwon Do

    Image of martial artist doing a flying sidekickAbout six months ago, I signed up for Tae Kwon Do. What started out as a way to spend time with my son and get some exercise at the same time, has become a bit of an obsession and a meditation.

    At first, I was just interested in getting a good workout and getting in shape. Today, God and knees willing, my goal is to become a black belt before I reach a certain (ahem) important age milestone. Turns out that Tae Kwon Do is a lot like becoming a true professional in one’s chosen field. Here’s how:

    Mastery Takes Time.

    My Master says that mastery takes time and there’s usually pain involved. At my studio, it takes an average of 3 or 4 years to become a first degree black belt and then another 2-5 years to become a second degree black belt. What’s more, the six months leading up to taking your black belt test are brutal, involving multi-hour practice sessions, 5-6 times a week. I know that even if I become a first degree black belt, I will have reached merely the lowest rung of mastery in this martial art.

    And so it goes at Matrix Group. The really experienced senior developers, designers, front-end developers and project managers don’t just have the technical skills to do the job. They have worked on a huge variety of projects: a large Sitefnity implementation, a simple WordPress blog, a complicated WordPress implementation, a website that needs to be integrated with four partners, a crazy interactive piece involving some very complicated jquery, a site that must be optimized to the nth degree for speed, a mobile app, and on and on. Even more important, they’ve been involved in getting seriously derailed projects back on track, they’ve had to work with some difficult partners, and they’ve worked on projects where the 1 st and 2 nd approaches to integration didn’t work so they had to completely rework the project plan. You see, it’s the projects that go haywire that teach us the most.

    Practice Gets You Far.

    When I started taking classes, I struggled to memorize the forms, I could barely get off the ground, and I was slow and lumbering. I didn’t believe I would ever manage a flying sidekick or a front kick. As with most things, you get better at things when you practice, practice, practice. After just six months, I can touch the ground with my palms, I’m on my fourth form and for the last test, I broke an inch thick board with a flying side kick. Crazy, right?

    It’s no different from a front-end developer who really hits his stride after working on a Sitefinity implementation for the nth time. Or the Project Manager who develops the ability to manage larger and larger projects over time. Or how a presentation gets better the more you give it. It’s all about practice, making sure your form is good (so yes, we all need instruction) and more practice.

    Flexibility is Really Important.

    There’s a 2nd degree black belt and instructor at the studio who is ridiculously graceful and flexible. He can stretch one leg straight up to do a vertical, 180 split. Crazy. Johann says that although he doesn’t have amazing jumps, he’s still great at the kicks because of his flexibility. He also has the most beautiful forms I’ve even seen.

    I tell my staff that flexibility and grace under fire are just as important as technical skills. When a client says, “help, I need to have a website ready for the White House in two weeks!” you re-arrange your schedule, you take a deep breath and you get it done. And when your tried and true CMS platform is no longer viable and you need to change course, you do some research, make some decisions and keep moving. In our line of work, the ability to stretch our minds and believe that we can make something happen is what makes anything possible.

    I’ll keep you posted on my journey and my milestones, in life, at work and in tae kwon do.

  • Why Are Infographics So Hot?

    Why Are Infographics So Hot?

    Version 13.2 of MatrixMaxx was released last week and it had several notable, new features related to visualization. The first is an infographics builder that lets clients chart meeting registrations against membership data and individual demographics. For example, a client might chart meeting registrations by member type, job level and job function. The second is a dynamic mapping feature that lets clients take a data set and map it. Let’s take the meeting example again. Clients can now push a button to see the spread of meeting attendees across the US.

    Maxx Infographics

    Why this emphasis on visualization?

    I believe that in this age of big data, we’re drowning in statistics and reports, but we’re starved for insight and trends (sorry for the mixed metaphor). Our CRM (customer relationship management) and AMS (association management software) systems are tracking all kinds of demographic data and transaction history but what are we really learning about our customers?

    If I have a list of 1,200 meeting attendees, organized by last name, company or state, I have a roster. A report that gives me total attendees by state will show me where my attendees are coming from. If I plot that data on a map, I might learn that most of my attendees are coming from the coasts or the southern states. Now imagine if I took the same list and plotted it against industry, type of business, job level or number of plants, what would I learn that isn’t at all obvious from looking a list of attendees?

    Ever notice how your boss or your Board is always asking for charts and graphs? It’s usually because they’re cold on an issue and summary data, along with visualizations, can give them the 20,000 foot view they need to make strategic decisions.

    Here are some example of amazing visualizations that tell a great story:

    My prediction: infographics and visualization tools will continue to grow and dominate our thinking and analysis.

  • How Can Your Organization Use Crowdsourcing To Increase Member and Customer Benefits?

    How Can Your Organization Use Crowdsourcing To Increase Member and Customer Benefits?

    lego-minecraftMy family went to New York for Spring Break. During the obligatory visit to the flagship FAO Schwarz store, my husband caved and bought our 8-year old a LEGO Minecraft kit. Don’t know about Minecraft? As far as I can tell, Minecraft is THE hot game for boys, who play it on computers, tablets and phones, basically any device they can get their hands on. Minecraft is a game that allows players to build anything out of blocks (buildings, lakes, plants, etc.). At night, the zombies come out so your house or castle better be safe. Anyway, back to my story. We shelled out $44 for a LEGO Minecraft that wasn’t designed by LEGO.

    For the past few years, LEGO has been accepting models from amateurs through their Cuusoo crowdsourcing platform. The model is simple enough: anyone can build and share a model. If your model gets 10,000 supporters, LEGO HQ reviews it and decides if it should become an official product. If your model goes into production, you get 1% of total net sales. Is that crazy or what? LEGO has managed to tap into the creative consciousness of its loyal fan base, who will undoubtedly bring their knowledge and interests to LEGO, at nearly zero cost to LEGO. Think of the buzz that a new kit has already generated by the time it reaches 10,000 supporters. That’s 10,000 nearly guaranteed sales! More craziness: my 8-year old has already brought his Minecraft kit to school for show and tell and he’s made a YouTube video that will join the thousands of other YouTube videos on Minecraft.

    The question is, how can non-manufacturers use crowdsourcing to generate new product ideas, generate customer and member love, and increase revenues? Here are some ideas:

    • Many professional societies accepts submissions to speak at a conference. These submissions get reviewed and voted on by an elite panel of members. What if the society blew open the submission process and let the entire membership vote? The top submissions would then get to speak at the conference.
    • How about a soliciting ideas for publications and research to be funded by your Foundation? And then let the membership vote and you fund the top vote getters.
    • Want to connect with your members? Ask them what topics they’d like your CEO to address during a live chat or in blog posts, then get the membership to vote on the topics. Your CEO would then address the top topics during a meeting, call or in blog posts.
    • Thinking about staff retention? Ask your staff for their best non-financial benefits and rewards and then get the entire staff to vote.

    It’s easy to associate crowdsourcing with websites like KickStarter, where entrepreneurs submit their ideas and people support the ideas with their money. But I think crowdsourcing can be a powerful engagement tool for organizations of all sizes, in all industries.

     

     

  • Certified Financial Planner Board of Standards Website Redesign

    Certified Financial Planner Board of Standards Website Redesign

    Certified Financial Planner Board of Standards, Inc. (CFP Board) was founded in 1985 as a 501(c)(3) non-profit organization that serves the public interest by promoting the value of professional, competent and ethical financial planning services, as represented by those who have attained CFP® certification.  CFP Board sets and enforces the requirements for CFP® certification.

    As THE premier certification organization for financial planners, CFP Board needed to redesign its website to:

    • Educate financial planners on the importance of CFP® certification and encourage them to become certified
    • Keep current CFP® professionals informed about the requirements for maintaining their certifications
    • Position CFP® certification as the financial planning industry standard to a broader audience

    Matrix Group worked with the organization to revamp their website. The new site:

    • Features an improved “Find a CFP® Professional” tool.
    • Is mobile friendly!
    • Is built in the Sitefinity content management system and integrated with netFORUM, CFP Board’s certification database.

    Visit the CFP Board website.