Matrix Group International

Month: March 2011

  • It Ain’t Easy Being Green

    It Ain’t Easy Being Green

    Matrix Group is competing in the Arlington Green Games, a competition for the commercial office sector (property owners and tenants) in Arlington, VA to reduce greenhouse gas emissions. Gold, Silver, Bronze and Recognition awards are given based on points achieved in different categories: Energy, Transportation, Waste, Water, Materials, Employees & Outreach, and Innovation.

    When we first signed up for the competition, the office was all gung ho. We formed a green team, we filled out the benchmark survey and we got to work on our green initiatives. Turns out, it ain’t easy being green. Here’s why:

    • Little Control Over Major Systems. At home, my husband and I ultimately control our energy consumption. We upgraded our HVAC system to a high efficiency system; our house is cold in the winter and warm in the summer; we just upgraded our windows to be triple-paned, argon gas-filled and super efficient; we installed dimmers; we wash our clothes in our cold water; yada, yada. But at work, our options are much more limited because we can’t control many of the systems that generate the most greenhouse gases. For example, as a tenant, I can’t exactly upgrade the windows on the 12th floor and we didn’t install the HVAC system that heats and cools the building.
    • Being Green Costs More. As any news article on green technologies and lifestyles will tell you, being green just plain costs more. The Green Games website recommends that we purchase green credits to balance our CO2 emissions. We can also make sure that all of our purchasing (office supplies, equipment, furniture) is green, which can be considerably more expensive.
    • There’s Little Incentive to be Green as a Tenant. I once asked a friend if she had switched her light bulbs to compact fluorescents and she said, “Why should I? I don’t pay for my electric bill. My building does.” As a tenant in a commercial office building, it’s hard to see the effects of our energy-hogging or green ways.

    So what’s the green path and how are the Green Games making us better?

    What I’m appreciating the most about the exercise is twofold: 1) we are focusing on obvious practices like composting our Keurig grounds and making sure the recycling is going into the right bins and actually being picked up by the recycling contractor and 2) we have initiated a conversation about real policy changes at the company that will result in meaningful greenhouse gas emission reductions.

    For example, we currently subsidize half of employee parking fees and Metrocheck cards. But we don’t have incentives (financial or otherwise) for the staff who walk or bike to work. What can we do for these staff beyond giving them $50 a month that will mostly get eaten up by taxes (whereas parking and Metro subsidies are tax-free)? Can we alter the IT policy of leaving our computers on at night so that security patches can be installed; can we at least turn them off on the weekends? And how much of our company profits are we willing to forgo in favor of purchasing green products and credits? All tough questions that we don’t have answers to but that I look forward to exploring this year.

    When I was in college and taking a course on aid in the developing world, my professor urged us students not to think about what one person can do in a day, but what a community of people can do over time. The Green Games are hopefully helping the business community in Arlington chart a course for real green practices and change in Northern VA. While it ain’t easy being green, the alternative ain’t much better.

    How about you? What is your company doing to be greener? What innovative policies and initiatives have you come up with? What’s worked? What hasn’t?

  • Facebook Admins Can Now Interact With Others on Facebook as THE Brand

    Facebook Admins Can Now Interact With Others on Facebook as THE Brand

    A few days ago, Facebook rolled out changes to the Facebook pages. Facebook pages are the equivalent of user profiles for companies and brands and they’re an increasingly important web presence for most organizations.

    One of the most important changes is the ability of Facebook admins to interact with fans and other pages as the company or brand. Here’s what this means:

    • Facebook admins can now be on Facebook as an individual OR the Facebook page or brand. If you’re admin on a Facebook page, go to your Facebook page and click on Account in the top right. The second option in the dropdown is Use Facebook as Page. If you click on this, you’ll get a list of all pages for which you’re an admin. Select one. You will now interact with others and pages on Facebook as THAT company.
    • You can “like” other Facebook pages as the company, not as yourself. Pages that your Facebook page “likes” will be displayed randomly (5 of them) in the left rail of your Facebook page, with the ability to View All.
    • You can comment on your own wall and other walls as the company, not as yourself. For example, Matrix Group can comment on a  client’s wall, even though it’s me, Joanna Pineda, who would be authoring the post.
    • You can view a newsfeed of updates from the pages that your company likes, not your friends. For example, Matrix Group has “liked” the Facebook pages of our clients. When I’m on Facebook as the Matrix Group page, when I press Home, my stream is from other company pages, not the friends and family of Joanna Pineda.
    • When I’m online as a page, Facebook recommends other pages for me to like as a company, based on the “likes” of the fans of my fan page. For example, Facebook tells me that 101 of Matrix Group Facebook fans like Starbucks and gives me the option to “like” Starbucks right from the Matrix Group fan page homepage.  Very slick.

    If there are multiple admins on  your Facebook page, be sure to train them on how to switch between their profile and your fan page. And establish guidelines for when to interact with other Facebook pages and fans as themselves or the company fan page. Remember that just because you as an individual love a band, author or political party, it does NOT mean that your company or brand should like these pages as well. I love these new changes and look forward to being Matrix Group on Facebook!

  • Give Me a Reason To Give or Join

    Give Me a Reason To Give or Join

    My husband and I attended my son’s Cub Scout Blue and Gold Banquet earlier this week. At the end of the banquet, a representative from the National Capital Area Council of the Boy Scouts of America made a pitch for supporting the Boy Scouts with a financial gift. She did a nice job but what really convinced me was the brochure she handed out, which said:

    For every 100 youth who join scouting

    • 1 will use his Scouting skills to save a life
    • 1 will use his Scouting skills to save his own life
    • 18 will develop hobbies that will last throughout their adult life
    • and on and on

    Who are Boy Scouts?

    • 72% of Rhodes Scholars
    • 65% of the US Congress
    • 65% of male college graduates
    • 26 of the first 29 astronauts were Boy Scouts
    • and on and on

    Wow. With statistics like that, I’m keeping my son in Boy Scouts forever and I’m giving them money every year!

    Here’s another compelling statistic I heard recently. I’m a member of Vistage, which is a membership organization for CEOs. Vistage says that their member companies consistently outperform non-member companies. Based on the coaching and resources I get from Vistage, I believe it. Vistage is a big commitment of time and money, but totally worth it.

    How about you? What compelling statistics or facts can you share with your prospects to make them join your organization, become a customer or donate money?

    • If you’re an accrediting body, can you point to the top organizations that are accredited and how accredited companies have better safety/graduation/success rates?
    • If you’re a trade association, can you point to the top companies in the field that are members, your legislative record, and the success rate of your companies?
    • If you’re a professional society, can you point to the job rate and salary levels of your members, your contributions to the profession, and your profession’s rank as a top career?
    • If you’re a charity, can you point to your success in changing systemic problems?

    In thinking again about the Boy Scouts, what was effective about the pitch was this: I wasn’t being sold on the activities of the Boy Scouts, I was being sold on the outcome. The message was clear: Enroll your son in Boy Scouts and this is what he can become. I’m sold.